Next Generation Luxury Care - designed for children, benefiting everyone.
Achievements
Team
Prototype
Users
Partners
Revenue
Investors
What we offer
Luxury hair and body care for children
Target group
Parents in the premium / luxury segment
Challenges
BYFREY is the first luxury hair and body care brand for children, that is speaking to parents.
Our Story
My family has been in the haircare business for over 60 years. Building on this legacy, I am now launching my own brand specifically for babies and children. I see a gap in the market for a luxury offering, as current options are limited to mass-market or premium products with either childish designs or insufficient comprehensive solutions for parents. I aim to address this gap by creating a luxury brand for children that appeals to parents with a focus on design, product quality, sustainability, and overall experience. BYFREY will position itself as a "mindful luxury" brand, promoting thoughtful choices that benefit both our children and the planet.
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