- Conception and forecast of the overall performance marketing strategy
- Setup and execution of multiple international campaigns via Google Seach / Display and paid channels Meta / Instagram / Xing / Linkedin / Taboola / Outbrain / DSPs
- Fulfilled the Role as Head of Marketing and Senior Executive Manager leading up to 5 people
- Implementation of the CRM and BI system to report cohort-wise the KPIs CAC, LTV and ROI