Investment Opportunity

A startup developing premium home fitness equipment that combines functionality, elegant wooden craftsmanship, and modern interior design. The goal is to create fitness products that integrate seamlessly into high-end living spaces.

Desired Investor Profile

- Experience in consumer products, fitness, furniture, lifestyle brands, or e-commerce.
- Interest in sustainable and premium product concepts.
- Strong network in manufacturing, retail, distribution, branding, or fundraising.
- Willing to actively mentor and support the business.

Investment Requirements

- Investment of approximately CHF 30,000–50,000 as seed capital.
- Comfortable investing at the concept, prototype, or early market-entry stage.
- Long-term growth orientation.

Equity & Governance

- Equity participation in the range of 15–35%, depending on company valuation, development stage, and additional contributions.
- Strategic advisory role and influence on major business decisions.
- Participation through board representation, advisory position, or shareholder rights.
- Founder remains operationally involved and responsible for day-to-day management.

Value Beyond Capital

The ideal investor contributes:

- Business development expertise.
- Access to suppliers and manufacturing partners.
- Marketing and brand-building experience.
- Support with future fundraising and strategic partnerships.

Ideal Business Angel

An entrepreneur, executive, or investor who understands premium consumer products and can help transform an innovative wooden fitness equipment concept into a recognized lifestyle brand while contributing both capital and expertise.