KAFDE will be a role model of Fashion EC Mall; leads the real diversity for Every Body characters. Effective on reduce textile waste caused by mass production.
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Unser Angebot
I offer Fashion EC Mall which handles various style of clothing by independent labels with details adjustable service.
With this service, we can translate the personal wish into cloth that helps those who have handicaps and difficulty to find well-fitted clothing in general sizes.
Zielgruppe
The first target is women. The age range is roughly 30 - 60 years old.
Although the main concept is support for those who need extra adjustment on general sizes/designs, we produce general sizes as well. Thus non handicap people can also enjoy shopping with us.
Herausforderungen
How to make customers measure themselves easily and accurately.
Unsere Story
Since I finished studying Fashion, I've been involved with clothes as a designer/artist for long time.
Till serious accident left my friend on the wheelchair for the rest of his life.
One day we were having tea in a café when he completed the long term rehabilitation.
He told me about how his life changed and the difficulties in it.
One of the tops was about Clothing.
● The difficulty of wearing trousers without standing by own feet
● Most designs are considered for non-handicap people
● Some friends become social withdrawal due to the difficulty on getting dressed."
● Only a few labels produce cool x functional design for handicap people with affordable price.."
Because I had no friends with handicap so far, I didn't even imagined.
There are many clothes out there. However the minority people has been left behind.
I was ashamed of my small frame of reference and sad as a fashion designer at same time.
So,
I made his dream pants with all his wishes on. With the hope that he will smile in it.
He was happy and became more active with them.
Then we thought, there must be people in the same situation.
Therefore we challenged and promoted them as a project on crowdfunding.
Our action succeeded reaching our aim and sold 27 pants in 30days.
(The link above is promotion link for them.)
During our challenge,
there was a time frame that huge number of refugees escaped from Syria to Europe because of civil war. Although almost all EU government are closing their borders, German politician raised their voice "Come to Germany & let's support each other. No one should not be left behind on this planet."
It touched my heart deeply and became the core of company vision.
This Start-up company is the next level launch to make our lives easier and the joy of dressing up fair.
Till serious accident left my friend on the wheelchair for the rest of his life.
One day we were having tea in a café when he completed the long term rehabilitation.
He told me about how his life changed and the difficulties in it.
One of the tops was about Clothing.
● The difficulty of wearing trousers without standing by own feet
● Most designs are considered for non-handicap people
● Some friends become social withdrawal due to the difficulty on getting dressed."
● Only a few labels produce cool x functional design for handicap people with affordable price.."
Because I had no friends with handicap so far, I didn't even imagined.
There are many clothes out there. However the minority people has been left behind.
I was ashamed of my small frame of reference and sad as a fashion designer at same time.
So,
I made his dream pants with all his wishes on. With the hope that he will smile in it.
He was happy and became more active with them.
Then we thought, there must be people in the same situation.
Therefore we challenged and promoted them as a project on crowdfunding.
Our action succeeded reaching our aim and sold 27 pants in 30days.
(The link above is promotion link for them.)
During our challenge,
there was a time frame that huge number of refugees escaped from Syria to Europe because of civil war. Although almost all EU government are closing their borders, German politician raised their voice "Come to Germany & let's support each other. No one should not be left behind on this planet."
It touched my heart deeply and became the core of company vision.
This Start-up company is the next level launch to make our lives easier and the joy of dressing up fair.
Team
Hauptsitz
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